NASCAR Enters The Chase Presented by Mobil 1 with Increase in Viewership Among the 18-24 Demo; 11 Cup Series Sellouts and Decade-High Trackside Sales
NASCAR enters The Chase presented by Mobil 1 following a 2026 regular season marked by broad-based growth across nearly every key area of the business. NASCAR event admissions are up 9% year over year, including 11 Cup Series sellouts, social impressions have reached 1.94 billion – up 31% versus 2025 – and trackside merchandise sales are up 26.8%, reaching their highest level in at least a decade. At the same time, NASCAR is expanding its reach across social and video platforms, generating 550 million video views during the regular season.
